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We’re facing a
disconnection crisis on social media.
Most brands post content because they are aware of the importance of it, which is a good thing. However, many struggle to get their content to perform well. That usually means very little likes, shares, saves, comments etc. and it’s wasted effort and opportunity.
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People need to feel connected to you in order to like you.
The ideal situation
The ideal situation is what is illustrated above. People genuinely connecting with the content brands post. Not because they are having a promotion or a giveaway (because those are examples of what we call a transactional connection), these people are following and interacting with your brand because they want to.
How do you achieve that? Value.
VALUE
Entertainment
Information
Inspiration
Support
These are all examples of value that anyone, not just brands, can provide on social media. Providing value has to be FOC (free of charge). Basically you have to give without expecting anything in return. We know it sounds absurd, but in order to be extraordinary and stand out, you need to do things that others don’t typically do.
I mean, are you really that excited to engage with plain product shots or generic holiday wishes from brands?
Our mission is to bring brands closer to people through organic content
A strong cult-like following (cult-like in a good way), take effort to build, but the end result is 100% worth it. You get a following that is loyal. You get an active community, and opportunities are incredibly wide with that.
The good thing is we’re incredibly passionate in this space and we want to go all in to work with your brand to create content that your audience cares about. ​So if this sounds like something you need, let’s work together.
