About being "Aesthetic" on social media...

“Your Instagram account for your brand is not a billboard.”

Is being aesthetic on social media the way to go?

Sure, a pretty Instagram feed looks pleasing to the eye, but is it really generating results?We think high-quality aesthetically pleasing pictures can be important at times, but most times on social media that’s not what your audience wants to see. More importantly, that’s not what they are interested in and why they are on the platform in the first place. Think about it. 

When was the last time you opened up Instagram or TikTok and told yourself, “I’m going to look for the most high-quality elegant looking picture of this suitcase I want to buy, and like it, share it to all my friends and leave a funny comment.”

If you’re like 99% of the population out there, that’s probably not part of your nature. 

Dr. Jonah Berger, a psychologist at the University of Pennsylvania, says that the people’s reactions are what matters the most on social media. 

How does that post make you feel? From a brand’s perspective (that’s you reading this), ask yourself, “How do I want to make my audience feel when they see this post?”.

I like to think that your Instagram account for your brand is not a billboard, people no one scrolls on social media to be sold to.

Your brand should be posting content that matters to your specific audience and provides a certain value that they are looking for. If your feed looks aesthetic, one might say that you have great photography skills, but are you trying to reach out to people who take pictures of that certain product or are you trying to reach out to people who use that certain product?

Of course, we’re not trying to say that aesthetic pictures will never work. There are times when they certainly have their place. It’s all about being smart, understanding your audience and what they want to see. But remember. People never scroll on social media to be sold to.