Strategies for building brand authenticity in digital marketing

People do not connect with big corporations.

People do not connect with companies.

People do not connect with businesses.

People connect with people.

Did you know that 88% of consumers say trust is a deciding factor when choosing a brand? (Source: Edelman Trust Barometer).

In 2025, being authentic is no longer a nice-to-have, it’s essential for building trust and lasting connections.

Here are some simple yet powerful strategies to help your brand feel more real and relatable online:

1. Be Transparent.

People appreciate honesty. Share the behind-the-scenes moments of your business, your successes, and even your challenges. For instance, a small bakery could post Instagram Stories showing how their pastries are made, from raw ingredients to the final product. If your brand is eco-friendly, create content that explains how you’re reducing waste or using sustainable materials.

A Sprout Social report shows that 53% of consumers prefer buying from transparent brands.

2. Focus on Quality Over Quantity.

Posting less but with more impact is not necessary but could be helpful for some of us.

Instead of rushing and churning out five posts a day, create one memorable piece of content, like a video showing your brand story or a carousel with helpful tips that relate to your audience.

For example, a clothing brand could share a video on how their designs are inspired by real customer stories.

According to HubSpot, thoughtful, value-driven content can generate 3x more engagement than frequent but generic updates.

By the way, if you're reading this far, we share tips like this and more in our free newsletter! More on that at the end.

3. Start Conversations, Not Just Posts.

Social media isn’t just for broadcasting; it’s for connecting. They don't call it social media for no reason.

Respond to your audience’s comments, ask them questions, and run interactive polls.

For example, a coffee shop could run a poll on Instagram asking followers to pick the next seasonal flavor. Don't expect your audience will know you. Don't take them for granted. It's about constantly connecting with them and building a meaningful relationship.

Brands that respond to at least 25% of comments see a 20% increase in loyalty, according to Hootsuite. It’s these small but meaningful interactions that build trust. Pretty incredible right?

4. Show Your Human Side:

Let your audience see the real people behind your brand.

Share team introductions, funny workplace moments, or testimonials from happy customers.

A local gym, for instance, could post a short clip of their trainers sharing fitness tips or celebrating a member’s milestone.

You don't have to be professional and corporate on social media. Don't be afraid to have fun!

We did this video for a brand called TasteBudds recently where we made one of the founders look like he was flying and it did really well compared to any other videos we created with them.

Humans emotionally connect with humour, relatability and vulnerability, Studies show that 78% of consumers are more likely to trust a brand if they feel a human connection.

So how would you bring that human touch to your brand?

5. Match Words with Actions.

Consistency in what you stand for is crucial. If you are eco-friendly, having a post showing you drinking from plastic disposable cups is going to be questionable to your followers isn't it?

If you say your brand supports inclusivity, back it up with action, like collaborating with diverse creators or hosting events for underrepresented communities.

They could also feature models of all skin tones in its campaigns.

A 2023 Edelman survey found that 81% of consumers need to trust a brand to buy from it, and this trust is earned through consistent behavior, and consistent behavior takes time to build. So do not give up!

6. Collaborate with the Right Influencers.

Don't partner with creators just because of their follower count, please.

Partner with creators who genuinely fit your brand’s values and genuinely love what you are selling.

For instance, a skincare brand focused on natural ingredients might collaborate with influencers who advocate for clean beauty. Consumers are more likely to trust influencers than official brand messages, with 63% saying they trust influencer opinions more, according to a Nielsen study.

The key is authenticity — audiences can tell when a partnership feels forced, and they are really really good at it.

In a nutshell

At The Creative Pistachio, we specialize in crafting authentic, audience-first content for premium brands.

Whether you’re refining your online presence or aiming to build trust through organic strategies, we can help you solve that problem.

Hope you find this article helpful.

Check out our organic content packages!